aimmune therapeutics

Palforzia Treatment - POWER UP CAMPAIGN

July - September 2021

Goal: Strengthen the Power Up Campaign presence online and improve engagement with retargeting ads. Feature PALFORZIA a treatment for people who are allergic to peanuts.

Role: Motion Designer: took part in the video production process.

Pre Production: Work with the Creative Director to sort the footage. Edit the footage and develop animations to best promote PALFORZIA;

Production: Produce the video, transitions, text and motion graphics.

Post Production: Export the video for different platforms.

Results:

• a 154% increase in website traffic (on average per month)

• a 73% increase in engaged users

• Increase in return users of 1,006% (paid) and 88% (direct)

• Usage of the diagnostic quiz up 102%

Software: After Effects, Photoshop.

AIM Social Media ADS - Power Up Campaign

Power UP Campaign REEL

Collection of the work developed for the Power UP Campaign.